Quote:
Originally posted by Kamil24
Don't really know... seems like it's 604 Records' doing since it's only happening in Canada. Don't know if it has passed CanCon so they decided to release it, or if they just randomly sent it to radio (  ) because why not? |
I don't really understand the marketing plan of this era.
Like it or now, but releasing I Really Like You as the lead was a smart move and, in fact, it became a worldwide hit and the highest selling foreign song of 2015 in Japan, it only underperformed in the US.
Releasing the album in Japan first was another smart move, since it's her biggest market and it made her japanese fans feel special, it was a dumb move to release it 2 months after in the US and 3 months after in the UK, since basically every non-hardcore fan would have downloaded it illegally if he/she wanted. Run Away With Me NEEDED a radio deal or something strong to support it, cause it seriously had a lot of potential, literally the hit that got away. Your Type has been released as a single and it basically got 0 promo besides one TV Performance (maybe two, right?) and now is being promoted randomly in Canada. I really hope that Your Type smashes, it deserves it, it's an amazing song. But again, as someone who studies Brand Management and Marketing I seriously I don't understand their strategy, I wish I could work for her cause with the right moves she'd conquer so many results. She seriously needs to talk to her japanese label and create some buzz and projects over there, she needs to build a stronger image and presence in Japan cause she could easily become one of Japan's strongest acts.
(2nd largest after JT!)
