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Music Video: premier Shakira - LOCA (english) ft Dizzee Rascal
Member Since: 2/19/2003
Posts: 10,043
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great review from MTV
http://www.mtv.com/news/articles/164.../shakira.jhtml
SO TRUE
Quote:
For nearly two decades now, either due to her multinational leanings (the Colombian's music is as indebted to Latin American rhythms as it is to Arabic dance, Euro disco and red-white-and-blue rock) or because she is sort of insane (see last year's She Wolf album), Shakira has managed to carve out her own, rather indefinable niche in pop music.
On Wednesday (September 29), she premiered the video for "Loca," the first single off her upcoming Sale el Sol album (due October 19). And while it's not exactly a unique artistic endeavor — it echoes sentiments already expressed by the likes of Matt & Kim (in their "Lessons Learned" clip) and Erykah Badu (in her firestormy "Window Seat" vid) — it's still undoubtedly her ... mostly because none of her high-gloss pop contemporaries would ever dare attempt something like it.
Shot run-and-gun style in Barcelona, "Loca" follows Shakira and her crew — which includes a few cameramen and, somewhat improbably, British rapper Dizzee Rascal — on a madcap adventure that includes roller-skating, public wardrobe changes, motorcycle cruising, an illicit hop in a public fountain (a move that landed her in hot, uh, water with local authorities) and, of course, plenty of hip shaking. It's a decidedly guerrilla endeavor that appears to have been done on a budget hovering around zero (aside from a performance scene, the entire thing appears to have been shot on handheld cameras). The Britneys, Beyoncés and Gagas would probably never make something like this ... and yet, here it works, mostly because, well, it just sort of seems like the kind of thing Shakira would do.
For that alone, she deserves to be praised. Because unlike Matt & Kim (or Erykah Badu, really), Shakira has plenty to lose. Her albums are big events, things that resonate across continents, and it would be rather easy (or, at least, expected) for her to come out of the gate with a big-budget, glossy pop video. Instead, we get "Loca," which is none of those things, and is probably better because of that.
And though it features some near-nudity and some illegal activity, the thing that resonates most about the "Loca" video is that none of that bad behavior is played up for shock value. Instead, it all helps match the kinetic, herky-jerky energy of the song itself. "Loca" is the rare video that doesn't attempt to outshine the song it's based on. Instead, it complements it. This is a very lively song, after all, so what better way to capture that than with a very lively video?
There's a calculated madness to the "Loca" video, a vibrant, unchained energy, the kind very few artists can conjure up, no matter how big the budget. And, come to think of it, that's a pretty accurate way of summing up Shakira's entire career. It's called synergy, people.
What do you think of Shakira's "Loca" video? Share your reviews in the comments.
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only her can pull somthng like this ![:D](http://www.atrl.net/forums/images/smilies/images/smilies/biggrin.gif)
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Member Since: 7/30/2010
Posts: 20,632
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I wouldve liked more choreography but I liked the simplicity & the concept of her just roaming around town having fun.
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Member Since: 7/29/2010
Posts: 6,509
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"The Britneys, Beyoncés and Gagas would probably never make something like this "
Quote:
Originally posted by Joster
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Member Since: 7/18/2010
Posts: 29,717
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OMGOMG.
I love the concept of it, it's so simple, yet says so much.
THE SUN COMES OUT BABY.
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Member Since: 6/22/2005
Posts: 4,281
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I love the video .......
i wish her label could get it together ![mad](http://www.atrl.net/forums/images/smilies/images/smilies/mad.gif)
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Member Since: 10/10/2006
Posts: 1,208
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The Britneys, Beyoncés and Gagas would probably never make something like this...
:O !!!
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Member Since: 10/10/2009
Posts: 10,662
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Comparisons to other artists are so lame because they all have their unique style...
I feel the video is just "ok"... I appreciate the street scenes happening organically, but i don't like that they appear to have been recorded by a cellphone. Editing is unbelievably horrible, from the scenes chosen to be in the video to the actual sequencing.
Truth be told, i only like it because it's shakira.
Oh well, the song's still amazing ![jamming](images/smilies/images/smilies/jamming.gif)
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Member Since: 9/16/2009
Posts: 7,283
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-The Britneys, Beyoncés and Gagas would probably never make something like this ... and yet, here it works, mostly because, well, it just sort of seems like the kind of thing Shakira would do.
-...for her to come out of the gate with a big-budget, glossy pop video. Instead, we get "Loca," which is none of those things
-"Loca" is the rare video that doesn't attempt to outshine the song it's based on.
SO TRUE! ![clap3](http://img.photobucket.com/albums/v232/korn0818/67d90ee8.gif)
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ATRL Contributor
Member Since: 12/7/2008
Posts: 87,284
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If you want to see the SUN COMES OUT,
get on with "LOCA" now!!
BTW, this ERA is shaping to be PERFECT
....Yellow is the new PINK!! ![flame](http://img.photobucket.com/albums/v232/korn0818/ccd10a8e.gif)
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Member Since: 7/29/2010
Posts: 6,509
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ATRL Contributor
Member Since: 12/7/2008
Posts: 87,284
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Member Since: 12/15/2009
Posts: 23,385
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the vid was a hip infested, guerrilla..shaky joy.
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Member Since: 12/15/2009
Posts: 23,385
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Quote:
Originally posted by willingtonhh
"The Britneys, Beyoncés and Gagas would probably never make something like this "
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she wolf dares to be loca..
loca, loca, loca.
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Member Since: 5/4/2010
Posts: 2,598
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This song has grown on me a lot ![jamming](images/smilies/images/smilies/jamming.gif)
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Member Since: 6/3/2006
Posts: 51,724
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Im not here for the Britney's shade. I love Loca's video but they didnt need to put Britney there
Glad to see MTV supporting Queen
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Member Since: 5/1/2007
Posts: 15,659
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Quote:
Originally posted by ρз∂гσ
Im not here for the Britney's shade. I love Loca's video but they didnt need to put Britney there
Glad to see MTV supporting Queen
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"The Britneys would probably never make something like this "
![Alexz](http://img.photobucket.com/albums/v232/korn0818/ec20fb7f.gif)
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Member Since: 12/15/2009
Posts: 23,385
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THIS VID!
life fullfilled.
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Member Since: 7/29/2010
Posts: 6,509
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Quote:
Originally posted by man*****
THIS VID!
life fullfilled.
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![:D](http://www.atrl.net/forums/images/smilies/images/smilies/biggrin.gif) ![eek](http://www.atrl.net/forums/images/smilies/images/smilies/eek.gif)
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Member Since: 7/29/2010
Posts: 6,509
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when is the video release on iTunes??? anybody?
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Member Since: 6/3/2006
Posts: 51,724
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Quote:
Originally posted by Raguabros
"The Britneys would probably never make something like this "
![Alexz](http://img.photobucket.com/albums/v232/korn0818/ec20fb7f.gif)
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Shut up ragua. Not here for stupidities
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