Well, neither are good performers or vocalists so it has to come down to songwriting.
Taylor can write entire albums by herself while Katy needs to work with a group of the industry's biggest songwriters in order to come up with lyrics like "do you ever feel like a plastic bag".
Quote:
Originally posted by SeanET
Katy
there's a reason she's more global
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She's not more global. Just look at the global grosses of their latest tours and Taylor's sales in Japan compared to Katy's.