ALBUMS:
- Rihanna 31M
- Beyoncé : 29M
SINGLES:
- Rihanna 180M
- Beyoncé : 50M
AWARDS:
- Rihanna: 7 Grammy Awards + 8 American Music Awards + 22 Billboard Music Awards + 2 BRIT Awards = 39
- Beyoncé: 17 Grammy Awards + 9 American Music Awards + 18 Billboard Music Awards + 2 BRIT Awards = 56
TOURING:
- Rihanna: 40M + 40M + 90M + 140M + 40M = 350M $
- Beyoncé: 90M + 120M + 230M + 100M = 540M $
INTERNET POWER:
- Rihanna: 5.400.000.000 video views
- Beyonce: 3.100.000.000 video views
- Rihanna: 37.300.000 twitter followers
- Beyonce: 13.600.000 twitter followers
- Rihanna: 90.000.000 facebook likes
- Beyonce: 65.000.000 facebook likes
- Rihanna: 4 songs above 100.000.000 streams
- Beyonce: 0 songs above 100.000.000 streams
ALBUMS SOLD OUTSIDE THE US (Global appeal
- Rihanna: 20.5M albums sold outside the US
- Beyonce: 14.5M albums sold outside the US
SINGLES SOLD OUTSIDE THE US (Global appeal
- Rihanna: 80M singles sold outside the US
- Beyonce: 20M albums sold outside the US
So... basically Rihanna has a bigger WW appeal and she is more successful by the numbers. Impact-wise. Beyonce has the awards.
Beyonce is 7 years older and Rihanna has achieved much more younger than Bey.
And about the touring power... I think they are about the same.. one just choses not to extend her tours while the other does.
To answer the OP question.... Rihanna especially WW. Beyonce is not local, but she is compared to Rih.