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News: New Logos: UPDATED 5/6: Google
Member Since: 10/5/2005
Posts: 11,422
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ATRL Moderator
Member Since: 12/21/2002
Posts: 20,569
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I like it. I don't know what people are bitching about, most of these logos are awesome.
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ATRL Administrator
Member Since: 8/27/2006
Posts: 5,277
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Quote:
Originally posted by dontmessw/JERSEY
So apparently, people hate the new Tropicana design so they are switching back to the old look. I would like to meet these people just to smack them in the head. Personally I think the new cartons look great! But Tropicana listens to its consumers I guess. Here's the link to the news story:
http://www.nytimes.com/2009/02/23/bu...dcol.html?_r=1
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And thus, a Collectors Item was born!
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Member Since: 6/16/2006
Posts: 2,428
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ATRL Moderator
Member Since: 12/21/2002
Posts: 20,569
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I love it.
However, I think Hamburger Helper got a new logo, and it sucks.
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Member Since: 5/14/2007
Posts: 25,912
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I like the new one so much better.
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Member Since: 2/8/2006
Posts: 12,651
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are these logos seriously going 2 change ??? cause i still haven't noticed
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Member Since: 6/16/2006
Posts: 2,428
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Quote:
Originally posted by underconsideration.com
At its Spring upfront — basically when networks present their new programming, sell big chunks of advertising and announce any major changes — the 16-year-old Sci Fi Channel announced that on July 7 it will change its name and identity to Syfy. The reported driving reason for the change was the fact that “Sci Fi” was not something that the channel could own or copyright as it describes a genre that anyone else can use as a descriptor. But by changing its name to something that is phonetically identical yet spelled like a 3-year-old text messaging, it can become wholly ownable and mutated (pun intended) across different ventures like Syfy Games, Syfy Films and Syfy Kids.
By changing the name to Syfy, which remains phonetically identical, the new brand broadens perceptions and embraces a wider and more diverse range of imagination-based entertainment including fantasy, paranormal, reality, mystery, action and adventure, as well as science fiction. It also positions the brand for future growth by creating an ownable trademark that can travel easily with consumers across new media and non-linear digital platforms, new international channels and extend into new business ventures.
— SyFy Press Release
Here is where things get tricky: Syfy says that they wanted a new name that would broaden the perception of the channel beyond UFOs and Battlestar Galactica and all things Sci Fi (i.e., its intrinsic relation to geeks, dweebs, and spazzes; or Star Trek conventions) but by emphasizing how the new name is exactly like the old name, well, it’s still Sci Fi no matter how you spell it. It’s hard to spin a story both ways: “It’s the same, but different!” The name, apparently, wasn’t easy to come by:
The network worked with the branding consultancy Landor Associates and went through about 300 possibilities before selecting Syfy.
— TV Week article
So, there is the name issue, where I very much understand the reasoning behind the change: When you can’t own your own brand, you don’t own anything. Landor is credited with the naming, but there is no mention if they did the new wordmark, so I am thinking it was developed by Syfy’s in-house team. Pending any amazing on-air applications this is pretty conservative for such a bold channel with such a great theme. The old Saturn logo is still one of my favorite reductive logos and it behaved amazingly on screen. The new, Chalet-ish wordmark is perhaps as generic as the genre descriptor it was trying to avoid and it is too close for comfort with the Science Channel’s update. But more importantly, the new logo and naming seems like an exercise in stripping away elements, leaving Syfy as an empty shell and removing any sense of mystery the original name conjured.
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Okay I just don't get it?!?! The old logo is so easy to recognize. When you see that planet you KNOW what channel it is. This is just so plain to me.
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Member Since: 2/9/2008
Posts: 32,819
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Member Since: 2/22/2008
Posts: 46,108
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SyFy
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Member Since: 6/16/2006
Posts: 2,428
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Quote:
Originally posted by bevnet.com
New Snapple Formula Delivers Better Tasting Product with Fewer Calories
PLANO, Texas, March 5 /PRNewswire-FirstCall/ -- Snapple, the original new-age beverage, is undergoing the most significant makeover in its 37-year history. The Best Stuff on Earth just got even better with a new formula, reduced calories and packaging that promotes the blend of healthy green and tasty black tea leaves.
Over the years, consumers enjoyed the fun, quirky Snapple personality without realizing that premium teas are used to make every bottle of Snapple. The brand's new formula heightens the flavor derived from the tea leaves, uses sugar as the sweetener, and reduces the calories in some cases up to 20 percent.
"We want to ensure Snapple continues to be the Best Stuff on Earth," said Bryan Mazur, vice president of marketing for Snapple. "These changes to the formula and packaging come with one goal in mind: deliver the same great product, just make it even better."
The great taste of Snapple is not the only thing that is being refreshed. The outside of the bottle also reflects the goodness on the inside by continuing to focus on its all natural ingredients. Snapple will retain its clever and light-hearted brand personality, but with a more premium, mature execution. Gone will be the old logo and packaging, replaced with a sleeker bottle and label design that speaks to its new formula. The new graphics also highlight that Snapple is made from healthy green tea and tasty black tea leaves. The new packaging serves as a friendly reminder that Snapple has always been and always will be made from the Best Stuff on Earth.
Snapple's "Real Facts" will remain under the new silver caps and 256 new facts will be introduced. A sneak peek at these new facts include:
Real Fact #686 - a pelican can hold more food in its beak than its belly
Real Fact #787 - like fingerprints, everyone's tongue print is different
Real Fact #804 - there are 293 ways to make change for a dollar
"We're still Snapple. We take our product seriously, not ourselves," added Mazur.
Snapple premium teas are available in 16-ounce glass bottles, 6-packs and 12-packs at convenience stores, grocery and major retailers nationwide. For more information, visit http://www.snapple.com or follow us at http://www.twitter.com/Snapple.
About Snapple
Snapple is the leader in great-tasting premium beverages. Founded in 1972 by three childhood friends, Snapple got its start in Greenwich Village, New York and is now available throughout the United States and 80 countries worldwide. Snapple prides itself on developing, producing and marketing a wide variety of premium beverages, including ready-to-drink iced teas, juice drinks, 100% vitamin-fortified juices and water. Known for its down-to-earth approach to marketing, Snapple continues to delight fans across the world.
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Member Since: 6/26/2005
Posts: 3,231
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I hate the new Best Buy one, the Tropicana one will take some getting used to, I still hate the new Pepsi ball.... but to whoever said "simplicity is better" .... do you think that more simple designs cost less? If so, I'm all for that....companies need to save their money in this recession
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Member Since: 2/9/2008
Posts: 32,819
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The Snapple logo is meh. I'm excited to taste it though.
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Banned
Member Since: 7/28/2005
Posts: 9,146
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Quote:
Originally posted by eli's_rhythm
The Snapple logo is meh. I'm excited to taste it though.
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Kinky.
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Member Since: 6/16/2006
Posts: 2,428
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ATRL Moderator
Member Since: 12/21/2002
Posts: 20,569
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Member Since: 11/5/2007
Posts: 19,997
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Quote:
Originally posted by dontmessw/JERSEY
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Now that's one cool new design.
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Member Since: 2/9/2008
Posts: 32,819
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Quote:
Originally posted by NorMal
Kinky.
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LMFAO.
New Baked designs:
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ATRL Senior Member
Member Since: 9/26/2001
Posts: 22,475
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I like the Baked designs, except for the font and color used for the word "Baked!" Just doesn't sit right with me.
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Member Since: 6/16/2006
Posts: 2,428
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