The Pepsi/Super Bowl situation is cute, but it's just what you see when a has been is trying to recapture any kind of relevancy. So in that sense, the chances of it just
exploding are not solidified. ARTPOP, I don't know how big it will be, but it'll be bigger than Beyonce's album simply because Gaga is still sort of relevant and is still hungry for success.
Beyonce's era will just continue to be an echo of
4: "she's in it for the music, not sales". Despite that, you see half the Hive going nuts for success this go around. Fun.