I'm LOVING the cinematography of it. They did a pretty good job of making it it look aged (so like the film was damaged at times). It was also VERY different from both what I was expecting (I expected a "So What" part 2) and from his previous Dave Meyers-directed videos. I like it in part because it was different, though by no means is it one of her first videos.
(Also, it was weird watching a music video on TV with the "MTV" logo on it, I must say... brought me back.)