If she does this globally, I actually this could work. There are examples of radio statios even choosing some singles. Just like a Dutch radio station used Radio in their advertisement and added it to their playlist and it became a small hit. If it had a visual, it would have been an easy top 10 here back then.
If they would react upon the reaction/playlist of radio, this could be a nice strategy, but yeah we know Bey doesn't give any F