So true. I don't need Beyonce to dye her hair/change her wig to get my attention. I've been fine with blonde since 1997.
Of course everything matters... I mean, I love Beyonce the way she is, I will LISTEN to her even if she put **** on top of her head, but the thing is that if she wants to grow musically, she has to develop visionally. Music is all about interpretation and the way people perceive it. Do you think SL would have been such a massive hit if it was not for the way the video is...
So looks matter... for the overall success.
It may not matter to me, to you, or to the other stans, but for the massive public it is important