Rih surpassed her 40million goal for MAC Viva Glam
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Added John Demsey, chairman of the MAC AIDS Fund, of the success found in having the pop star as a spokesperson: "She has raised more money, more awareness, garnered more fans, more engagement than anything we've ever done. So the power of Rihanna, coupled with MAC Viva Glam, has been unparalleled." With more than a combined total of 51 million followers on both Instagram and Twitter, there's no doubt that RiRi makes an impact with everything she does. As MAC AIDS Fund global executive director Nancy Mahon told us, "We've sold $43 million worth of Viva Glam," and you can bet the singer played a major role in driving up those sales