Now that we know VSFS is cancelled, it would logically make sense about her having a deadline that she needs t meet for the samsung deal, which shows why she's been hiding busting her ass to wrap up the album the last few weeks and is continuing to do so. It makes complete sense requiring that the VSFS taping is coming up in a few days + she needs time to rehearse. Now that VSFS is cancelled, I think the re-launch plan should go something like this even though it would never happen.
11.6 - Release of "Kiss It Better" or another new single. Proposed as the relaunch/lead single. The new single will be priced at .99 cents on iTunes and have a radio deal, every hour for the day + a massive country wide premiere on iheartradio with a small interview prior or after the premiere and a premiere on a major station in the UK, Europe, and Australia.
11.6 - Additionally on 11.6,
www.rihannanow.com is fully relaunched with a complete ANTI theme with a release date revealed and preorder on iTunes and additional retailers for physical copies. Also the albums previous singles / buzz singles "FourFiveSeconds" (Deluxe Album Only), "Bitch Better Have My Money", and "American Oxygen" (Deluxe Album Only) will be included in the pre-order on iTunes + discounted to .69 cents on iTunes creating a buzz. The album will also be priced at a great price to cause rapid preorder sales, both standard and deluxe. Also through the month of November, Rih becomes extremely active with her social media presence on both twitter, facebook, and instagram practically spamming ANTI.
11.13 - At midnight, Rihanna reveals snippets to the new single's music video. Kind of in a similar way to Britney's Hold It Aganist Me music video countdown. An approx. 5-15 second preview everyday until 11.20 at midnight where she will release the music video for the next single.
11.20 - Rihanna bring's back MTV's Making The Video for a exclusive behind the scenes of the new music video + world premiere. Followed by a premiere on the jumbo screens in Time Square and a VEVO premiere.
11.22 - AMAs performance of new single.
11.27 - "Nothings Promised" or another song iTunes preorder instant download released.
11.27 - Release a whole line of merchandise online + in Samsung stores in correspondence with the album release coming up, ANTI themed. Discount perfumes + socks, previous album releases in stores for Black Friday and on digital outlets. DISCOUNTED PREORDER ALBUM WITH ALL SAMSUNG DEVICES ON BLACK FRIDAY & UP UNTIL ALBUM RELEASE. Additional items from PUMA collection released for Black Friday.
11.27 - Music video for iTunes preorder instant downloaded released via Samsung exclusive then premiered later on VEVO.
December - The Voice Finale performance.
December - X Factor UK Performance + additional UK / EU promo.
12.10/12.11 - Album release party sponsored by Samsung in NYC.
12.11 - ALBUM RELEASE WORLDWIDE. DISCOUNTED ALBUM WITH ALL SAMSUNG DEVICES.
12.11 - Samsung Sponsored Album Release + Tour Announcement CONCERT in NYC, worldwide tour announced for North America, UK, & Europe. Covered completely by the press, streamed online via samsung or rihannanow.com OR aired at a later date on TV through MTV, BET, FUSE, or another network.
12.11 - ANTI Take-Over, Rihanna releases printable flyers and posters. Issues ultimate fans promo kits for big cities like NYC, LA, London, etc. to hand out ANTI promo all over the towns.
12.11 - Premiere of the R8 Experience, a 30+ minute documentary on the making era via VEVO branded by Samsung.
12.12 - Samsung Album Signing event in NYC at a Samsung store.
12.14 - Good Morning America or Today Show Interview / Performance.
12.14 - iheartradio interview streamed on every station in the country + iheartradio theater in NYC performance aired on radio + streamed online similar to Ariana's FOCUS premiere concert.
12.14 - Fallon TV Show Interview AND / OR perforamnce
12. 16 - Jimmy Kimmel Interview AND / OR performance
12. 17 - Ellen Interview AND / OR performance
12.17 - Samsung Album Signing Event in LA
November / December - Whenever that is... perform at the "Grammys Nominations Concert" which is aired on TV.
December - Album discounted on iTunes and Samsung stores through Christmas.
December or January - Promo in Australia, Japan.
February - Perform "Higher" or another epic track at the Grammys.
April or May - Massive world tour begins.
If she was actually into the idea of promoting hard and her team was as great as Taylor's, Justin's, or Katy's.
