The true winner of it all is J. Cole, however
I have never heard anything bad about him from anyone that I've talked to in real life, his album tracks are known among listeners of Rap/Hip-Hop/R&B, and he easily shifts albums with no gimmicks other than the music (this is what BÉYST can only dream of)
Truly outstanding
Again, poor BÉYST and Kendrick, reliance on gimmicks is what flatlined Gaga to the autopsy room, and their careers are heading down the same way
BÉYST has peaked as of this year
