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Yum! Brands announced today the launch of World Hunger Relief featuring global spokesperson and new World Food Programme (WFP) Ambassador Against Hunger, Christina Aguilera. According to the United Nations, there are approximately 1 billion people around the world who are hungry today.
World Hunger Relief is the world’s largest private sector hunger relief effort, spanning 110 countries, 37,000 KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W All-American Food restaurants and more than 1 million employees and franchise associates. The campaign raises awareness, volunteerism and funds for WFP and other hunger relief agencies.
Aguilera raises awareness of the hunger issue by appearing in new World Hunger Relief restaurant posters, including a never-seen-before photo of her in Haiti, with the quote, “Together, we have the power to save lives and go from hunger to hope”. Aguilera also appears in a global PSA where the multi-Grammy Award winning pop superstar sings Beautiful to raise money for hunger relief as well as online efforts, including the campaign’s website, FromHungertoHope.com.
Aguilera was appointed “Ambassador Against Hunger” for WFP this year and traveled with the organization to Haiti where she toured the quake-stricken country with WFP aid workers and spent time with mothers and children after the January earthquake. She visited schools and helped serve meals to children receiving food through WFP school meal programs.
“I saw the faces of hungry children in Haiti and in Guatemala on field trips with the World Food Programme and it was heartbreaking,” said Aguilera. “As a mother, I know how critical the right foods at the right time are for kids and that’s why I am so passionate about fighting hunger and lending my voice to the World Hunger Relief effort. My goal for World Hunger Relief is to inspire as many people as possible to donate to the cause and move millions of people from hunger to hope,” added Aguilera.
Aguilera’s participation in Yum! Brands’ World Hunger Relief effort last year helped raise a record-breaking $22.5 million for WFP and other hunger relief agencies, helping to provide 90 million meals to hungry people in remote corners of the world. Earlier this year, Aguilera appeared in a global PSA underwritten by the Yum! Brands Foundation to help WFP Haiti relief efforts. She also traveled to Guatemala last year to see WFP’s maternal/child health programs and was honored at Variety’s Power of Women luncheon for her work with World Hunger Relief.
There are approximately 1 billion hungry people around the world today. Hunger and malnutrition are the number one risk to health worldwide — greater than AIDS, malaria and tuberculosis combined. Among the key causes of hunger are natural disasters, conflict, poverty, poor agricultural infrastructure and over-exploitation of the environment. Recently, financial and economic crises have pushed more people into hunger.
“With about 1 billion people going hungry around the world today, this critical issue must be addressed,” said David Novak, Chairman and CEO, Yum! Brands, Inc. “As the world’s largest restaurant company, we believe it is our responsibility to do everything we can to find a meaningful solution such as building awareness, inspiring volunteerism and raising money,” said Novak.
Novak, Company presidents from Taco Bell, Pizza Hut, KFC, Yum! Restaurants International and other senior executives and franchise leaders traveled to Nicaragua to see WFP’s relief efforts in the country. As the second poorest country in the Latin America and Caribbean region, Nicaragua is one of many recipients of funds raised through World Hunger Relief.
“Everyone can play a critical part in the fight against global hunger – if each person makes just a small contribution, we can keep hunger on the run,” said Josette Sheeran, Executive Director of WFP, adding that Yum!’s World Hunger Relief campaign is living proof of the impact individuals and companies can have on global hunger.”
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