Quote:
Originally posted by lilostolemycoke
i do not agree that campaigns boil down to slogans.
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Of course it doesn't boil down to slogans. Its far more complex and there are far more variables than that. But they help.They help the perception of the campaign and help to set the tone. 'Yes we can!' and 'Make America Great Again' clearly.had impact.
Most voters do not study things in a particular great detail or have the time to sit and watch Clinton talking for 60 minutes. Perceptions matter, and that is why the media is so important.