when you think about it everything that could go wrong with a single happened with Rise
surprise release - she ain't Beyonce
Apple Music exclusive - wrecked her relationship with Spotify
boringartistic music video
performed for Hillary Clinton at DNC - ruined NBC deal
useless radio tour after it flopped, wasted promo spots with no material to promote, pissed off someone important
worse than Birthday era, her team learned nothing
if the lead single is not a smash of the year am afraid it's over for ha, there's just too much younger competition serving bops left and right without 3+ year breaks
