Although I love this video. I think some of the scenes and looks were unnecessary. The video could have been instantly better without the dingey bed scenes.
The video NEEDS the fast-paced/frantic cuts/hodge podge of looks and outfits. The entire song never lets up bar the deep breath before the final chorus, so naturally the pace of the video and its imagery mirrors that.
It is visually very appealing, since 'Bad Romance' I haven't seen a video of hers that matches the musicality of the song with the visuals. They all had interesting imagery but the shooting technique was not musical at all. 'Telephone' was very memorable but she favored the storyline over the song. This video contains rhythm in the shots, interesting frames and a climax that pushes the song.