The media influences us in the way we dress, the way we see each other, etc. Basically your construction of reality is made by the things you are exposed to. We make our concepts of beauty based on the people we watch on TV, advertaising tell us what to buy, what to wear, you want to be like that person you admire. Everything has some level of control over us. They are not illuminati, they are just corporations that see you as a costumer, as a number, that's why everything we type on google is tracked.