Some people here are so easily impressed. The video is indeed average with very good ideas but poorly executed by the performer who has the personality of a water glass.
+1. I really don't get the hype.... never seen so many posts in one thread.
This video is very similar to what I had imagined the video should be.
The part with the yellow background, I had imagined her dancing in the sun, with a yellow background too.
When she's dancing weird in some tubes, I had imagined her dancing weird in a lava pool.
And it goes on and on.
Great ideas, themes, love the vibe, but Rihanna(again) doesnt give much of a performance, she needs to show more facial expressions, she doesnt give life to the lyrics...
But overall its a A video, nothing groundbreaking or the best video ever likes some are making it out to be, but good, its Riri's best video shes made so far, best of 08 so far.
haha, anyways, I like this song and video for Rihanna, I just wish she'd do away with the short hair sometime soon. It works for this video nicely, but it's getting fug.