Quote:
Originally posted by HarrySapphire
Man Down seems like an essential move to portray the variety of the album. However, I believed Def Jam must have thought that releasing CKB before Man Down would be a bad idea, given they thought both would become big hits and gonna take time to cool down and would cause LoudR to be delayed for that reason.
Dual release would cool down faster and prepare for LoudR but now that both flopped  , let's play the blame game.

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The transition from S&M to CKB was a mess. First, Rihanna performed CKB instead of S&M when S&M was in a huge need of promo. Then Rihanna again performed CKB, while S&M was still strong and if I remember correctly CKB reached 30 on iTunes but again fell like a rock. Even worse, it took ages for DJam to release CKB on radio.