In my opinion... ever since GaGa signed to a record label, she wanted to do something like Born This Way (album, concept, videos, singles, photoshoots, performances...)
she wanted to do everything on her way, I think the next time she will concentrate on getting #1's both on Radio and Digital sales.. and u will see 
 
and we dont have to worry about her digital sales .... look @ the youtube views for MTN, and all the likes ad positive reviews for it !
the public LOVES her !!!
and radio (unfortnately) wasn't supportive enoght this ERA and im sure GaGa knew it ever since she wrote this album 

.