Quote:
Originally posted by theREALslimSHADY
damn!!!!  i think we need more AVIs about taylor breaking first week sales records!!  we could have similar gifs like the brit and gaga ones, make it for eminem, nora jones, lil wayne and other people and everyone choose one of those avi's!! it would be so hillarious! |
Yep somebody thinks she can sell 700k from target but if she does that I would expect 800-900k from itunes and that just seems unfathomable to me.
700k is the extrapolated weekly total for Target based on 160k 'Red' one-day sales compared to 78k one-day 'Speak Now' with 350k release week sales in 2010!
Is that really possible? ....and how do you extrapolate 262k iTunes one-day sales to the entire week?
Backbeat: Taylor Swift, Ross The Intern Celebrate Target's 'Red' Deluxe Edition at Taylor Swift Pop-Up Store
Taylor Swift vividly recalls the day she told her management and label teams that she would be naming her latest album, Red.
"They all just shook their heads and said, 'Target's gonna love this.'"
And as Swift aptly prophesized, Target loved Red so much the retailer not only signed up to release a deluxe edition of the album with six exclusive tracks (three new songs, three alternate versions of Red songs), complete with a pre-release TV ad campaign starring Swift valued at upwards of $7 million in media spending; but Target also gave the album the all-star treatment at an album-release event for fans Monday night, turning a New York showroom into a Taylor Swift pop-up store with 13 mini-showrooms showcasing many of Swift's brand partners -- an Elizabeth Arden perfume bar for Wonderstruck, a CoverGirl makeup salon, a Sony CyberShot photobooth and an American Greetings e-card room (not to mention a place to snack on pizza, a nod to her promotion with Papa John's.)
Another reason Target loves Red? The album sold more than 160,000 copies on Monday alone, according to sources, and officially shattered the company's one-day sales record (previously held by Swift's Speak Now, which sold 78,000 copies on release day in 2011). Just as significantly, the vast majority of those copies were for the deluxe edition, which means Swift fans made Target a destination despite being able to buy the album at midnight on iTunes and at 1,600 Walgreens and through other nontraditional retail outlets like Papa John's and Starbucks.
"The industry's changed a lot [since 2010], we honestly didn't know what to expect," John Butcher, Target's VP of entertainment, told Backbeat moments after high-fiving Red's executive producer (and Big Machine CEO) Scott Borchetta. "We gave her a focal feature with a branded store that generated a lot of attention, which we didn't do last time. We bought big because we had high expectations."........
The Elizabeth Arden perfume bar for Wonderstruck was one of 13 mini-showrooms within the
Taylor Swift pop-up store. (Photo: Andrew Hamp)
Read more at
http://www.billboard.biz/bbbiz/indus...0yfSEYyfFmV.99
but this is normally how it works strong frontloaded 1st day, and then a strong drop day 2 followed by a gradual drop until the weekend brings sales back up.
