Is it possible to push a song harder than Rise? Her team tried everything to make it happen. iTunes banners, performance watched by tens of millions, Spotify promo, aerial messages, teasers, two videos, radio adds.
Oh you're right. Katy's gonna do all that + CSTF-level payola, discount, rent-a-rapper remix, acoustic remix, dance video, snapchat filter, and talk show promo for the lead.
Rise was just a test by her team to see how desperate they have to get to smash with the lead