Yeah I think they have more faith in Needed Me, which is an obvious hit (it's streaming alone >> ).
KIB is fan fave, her fave, one of her best songs imo. They had the video shot for months and I guess they just wanted to give it a shot. Release a video and see if it can take off somewhere.
I don't see promo coming anyway, maybe (unlikely tbh) when US leg ends, and that's in May I think.