Touring explains Perry’s whopping pretax earnings of $135 million over the past 12 months, placing her at No. 3 on this year’s Celebrity 100 list, behind only the boxers Floyd Mayweather and Manny Pacquiao–who earned a one-night, once-in-a-generation payday for their snooze of a fight–and more than Taylor Swift, Rihanna and Miley Cyrus combined. But unlike some of her fellow divas, she doesn’t shy away from her financial success. “I am proud of my position as a boss, as a person that runs my own company,” says Perry. “I’m an entrepreneur. … I don’t want to shy away from it. I actually want to kind of grab it by its balls.”
That means going global. Of the 124 shows she played during our June-to-June scoring period for earnings, 75 of them took place abroad, spanning 27 different countries and four continents. Her hits translate–they’re short on subtlety, long on universal appeal, with a focus on partying (“Last Friday Night”), love (“The One That Got Away”) and celebration (“Birthday”). And her bright, breezy videos match: “Dark Horse” and “ Roar” are the third- and fourth-most-watched YouTube videos of all time, with nearly 2 billion views between them worldwide.
So when Perry tours the world, her audience is already primed. She’s averaged a staggering $20 per head per night in merchandise sales on the tour, according to her managers, about four times the industry’s average. All in all, 60% of her total income now flows from outside of North America.
Global/Longevity/Not a fad Queen of Pop Katy Perry! Poor Faga and her clueless stans.
Nicki was only relevant back when she dressed up like GodGa. Whether Katy won the lawsuit or not, she got SUED for being LOCAL. And this was a British company, English-speaking countries are Katy her strongest markets. Could you imagine the confused looks people give you when you mention Katy Perry in a non-English speaking country?
OMG please watch the "Koreans React To..." series. The way they get excited for every single pop star, including Selena Gomez, but once they showed Katy Perry, they were like... "OK... So who is this? Is this children's music?"
Nicki was only relevant back when she dressed up like GodGa. Whether Katy won the lawsuit or not, she got SUED for being LOCAL. And this was a British company, English-speaking countries are Katy her strongest markets. Could you imagine the confused looks people give you when you mention Katy Perry in a non-English speaking country?
"Nicki was only relevant back when she dressed up like Godga"
"Could you imagine the confused looks people give you when you mention Katy Perry in a non-English speaking country?"
They had to pay Katy the full amount they agreed upon, and she didn't even have to do any promo for them
stores all the unsold copies on focus on me or w/e it was called in there