Quote:
Lady Gaga:
“When you watch each image and you watch each thing come out, they might not look exactly the same,” says Gaga. “[I’m not] defined by the same designer or defined by the same hair cut or defined by the same icon. The statement is that I’m not one icon. I’m every icon. I’m an icon that is made out of all the colors on the palette at every time. I have no restrictions. No restrictions.”
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Wow I just realized the brilliancy, especially from a marketing perspective, of all the inconsistent imagery. Her not being just once Icon, but
every icon, means that we can never know what to expect at any given time! Which means we'll be on the edge of our seats throughout the era.
Each video, each photo-shoot, each performance, even her real-life appearances all have the ability to function as if it they were their own era entirely. It's kinda bizarre when you think about it actually. Dissolving the linear nature of the "era" as we know it is like dismantling time itself. Everything will be happening all at once. Everything coexists simultaneously, and the individual pieces, being so different and unique, will strengthen the appearance of the whole.
Each element of this era is it's own color, and the whole ARTPOP unit is the painting.