Quote:
Originally posted by Benghazi82
Katy clarified this a long time ago saying she saw the light and opted to go for the opposite.
Capitol was probably worried after the flopping of her buzz single Unconditionally. I mean that song had the best lyrical video in all of music, and the official video was artfully crafted. Despite all that plus the fact that it was a song that came after a huge first single, it really did not do anything. The viewership of that video was just way below a standard Katy video (which should be at least 200M).
Not sure whose idea it was to make DH camp, but I figured it may be Capitol's in order to reboot the era and put Katy back on track. Just my opinion.
While everybody was rooting for a more serious Katy, people are forgetting she's also a brand, and Capitol's biggest brand at the moment.
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I would agree with this theory if the DH video was actually necessary for the song's chart success, but DH has been #1 for weeks, and the single cover and the Grammy performance all occurred AFTER Unconditionally flopped. So, what sense would it make for the label to intervene if the song was succeeding with all the dark, witchy imagery?
That said. Surprisingly, I think this vid is better than Roar, and I know the year is young, but videos have sort of blah this year (and by year, I go by the MTV VMA calendar).