I just realized how overrated Sweden is by the bookmarkers. Here's how betting odds predicted Sweden to do in the night of the final vs. reality:
2000
Bookmarkers: 6th
Result: 7th
2001
Bookmarkers: 2nd
Result: 5th
2002
Bookmarkers: 2nd
Result: 8th
2003
Bookmarkers: 11th
Result: 8th
2004
Bookmarkers: 3rd
Result: 5th (6th with the current system)
2005
Bookmarkers: 13th
Result: 19th
2006
Bookmarkers: 1st
Result: 5th
2007
Bookmarkers: 1st at the beginning of May; 3rd on the day of the contest
Result: 18th
2008
Bookmarkers: 5th
Result: 12th in the semifinal but qualified thanks to the juries; 18th in the final
2009
Bookmarkers: 9th
Result: 21st (15th in televote)
2010
Bookmarkers: 9th (before the semi)
Result: didn't qualify from the semifinal
2011
Bookmarkers: 5th
Result: 3rd (2nd in televote)
2012
Bookmarkers: 1st
Result: 1st
2013
Bookmarkers: 11th
Result: 14th (18th in televote)
2014
Bookmarkers: 1st
Result: 3rd (4th in televote)
2015
Bookmarkers: 1st
Result: 1st (3rd in televote)