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Originally posted by Edge Of Glory
She needs a good creative director/partner tbh, someone who can make her musical and visual ideas work in a pop-friendly way. Gaga could go and perform her single on every talk show/award show on the planet, and have the words "BUY LADY GAGA'S NEW SINGLE" plastered on trains and buses and billboards and commercials and full page ads in every printed media possible, but it won't work if she's releasing something like "Swine" and walking around looking like she did at Zedd's SXSW show.
Gaga's public image was actually great during the early "Applause" era. "Applause" had great call-out scores and was a streaming hit, "YAAASS GAGA YOU LOOK SO GOOD" was becoming a meme, her style was amazing, straights were finding her hot again (so many men found her hot after the VMA performance), teenage girls and young women were finding her cool again after Born This Way scared them away . Then it started getting off-course when she started wearing any random wig with any random style from in September, but her status was still good.
But then her image got really horrible when she started doing the bleach-fried "Venus" look, and the reports of ARTPOP being a flop + her label losing $25 million gained wind. The most logical thing would've been to immediately combat the rumors, but she was depressed + she probably didn't want to deal with Troy's s**t (this was around the time she fired him), so she just let the punches roll in. and then the "Do What U Want" video delays only added insult to injury.
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She'll never have a "director" or "partner" when it comes to her music. That has always been and will always be 100% her.
Yeah, the Angela Cheng rumors happened around the time Troy had left and Gaga's team began to crumble without any support. At the time, they had no time to combat rumors because they were trying to keep from falling apart. Things got back on track around the time they started to come for the BTW Foundation and her team jumped in with a swift clock from Mother Cynthia.