Member Since: 11/20/2010
Posts: 12,356
|
Quote:
While franchise titles did claim the top three spots at the box office this weekend, it wound up being a very mixed frame for sequels. Sherlock Holmes: A Game of Shadows and Alvin and the Chipmunks: Chipwrecked both tallied solid grosses, though they were notably down from their predecessors. On the other hand, Mission: Impossible - Ghost Protocol had a robust start in limited release. Even with all of these established brands entering the marketplace, the Top 12 wound up down roughly 13 percent from the same period last year.
Sherlock Holmes: A Game of Shadows opened to an estimated $40.02 million, which is way down from the original Sherlock Holmes's $62.3 million over Christmas weekend in 2009. In what could be an even more concerning comparison, the movie wound up lower than Tron Legacy's $44 million start at the same time last year. That's shocking, considering Game of Shadows opened just two years after a well-received original while Tron hit theaters 28 years after a first movie that wasn't even widely available on DVD or Blu-ray until after Legacy's release. Distributor Warner Bros. Pictures is reporting that the audience was 59 percent male and 50 percent under the age of 35, and that it received an "A-" CinemaScore.
Alvin and the Chipmunks: Chipwrecked debuted to an estimated $23.5 million, or less than half of The Squeakquel's $48.9 million. It was also significantly off from the first Alvin's $44.3 million. Distributor 20th Century Fox reports that the audience was 54 percent female and 53 percent under the age of 25. The movie earned a "B+" CinemaScore.
Both Sherlock and Alvin struggled to live up to franchise standards this weekend, albeit for different reasons. The marketing for Sherlock Holmes: A Game of Shadows never sufficiently differentiated the movie from its predecessor. While the ads did often briefly mention Holmes's conflict with Professor Moriarty, the focus was mainly put on the slow-motion action and Holmes-Watson banter that were trademarks of the first movie. While that movie is generally well-liked, it probably doesn't have the sort of rabid fan base that will eagerly turn out for more of same, which seemed to bear out this weekend.
Mission: Impossible - Ghost Protocol was the one bright spot at the box office this weekend. Opening at just 425 locations, Ghost Protocol earned an estimated $13 million for an impressive per-theater average of $30,588. That tops Bridget Jones: The Edge of Reason ($8.7 million) for highest-grossing limited debut ever (fewer than 600 theaters). Ghost Protocol's 300 IMAX locations contributed an estimated $11 million, and it's $36,667 average was slightly better than that of Inception ($36,548) or Fast Five ($32,787). Of course both of those movies were in nationwide and IMAX release simultaneously, though it still serves to highlight the strong numbers from the fourth Mission: Impossible movie.
By releasing the movie five days early in IMAX and consistently pushing the format's immersive benefits, distributor Paramount Pictures managed to at least initially turn Ghost Protocol in to an event movie that demands to be seen on the big screen. It probably didn't hurt that a six-minute prologue for The Dark Knight Rises was attached at around 42 locations.
|
1 Sherlock Holmes: A Game of Shadows WB $40,020,000
2 Alvin and the Chipmunks: Chipwrecked Fox $23,500,000
3 Mission: Impossible - Ghost Protocol Par. $13,000,000
4 New Year's Eve WB (NL) $7,420,000 $24,826,000
5 The Sitter Fox $4,400,000 $17,721,000
6 The Twilight Saga: Breaking Dawn Part 1 Sum. $4,300,000 $266,400,000
7 Young Adult Par. $3,650,000 $4,090,000
8 Hugo Par. $3,625,000 $39,073,000
9 Arthur Christmas Sony $3,600,000 $38,547,000
10 4 The Muppets BV $3,454,000 $70,928,000
|
|
|
|
.