Quote:
Originally posted by Rico Shameless v2
This was the consensus, but she actually released during a time the gift card rush wore off. Hence 'Grenade' dipping from 452k to 275k the week before. If you check the pattern of the last few years, this 3rd-4th week in January is usually the drop-off.
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I didn't mean she released during the height of gift cards' effect. I know she released when their effect had started wearing off. But music in early January still benefits from them (see Ke$ha), especially a big new release from a huge name. I'm not attributing her success to gift cards, she killed it on her own, but they did give her a boost of some sort, especially those first couple of weeks.