Cher's "Closer to the Truth" returns to the top 10, rising 11-8 with a 50% gain as it sells 45,000 copies for the week. The album is profiting from a successful concert ticket promotion tied to the diva's upcoming Dressed to Kill tour. Each ticket sold includes the new album in its purchase price. However, sales of the album only count toward the chart if the customer redeems the album offer. In the past, acts ranging from Josh Groban and Tom Petty to Madonna and Bon Jovi have employed the same sort of promotion.
Two copies came in the mail yesterday after I redeemed them as compensation for buying tour tickets. I'm happy Cher has this new deal because it will keep sales steady through the Holiday season.
Two copies came in the mail yesterday after I redeemed them as compensation for buying tour tickets. I'm happy Cher has this new deal because it will keep sales steady through the Holiday season.