What are some people talking about liking her old stuff better?
This will get her into the mainstream and it IS better than her old stuff, these lyrics actually have meaning and tell real stories.
Her old stuff was about sex, dicks, vaginas and partying or being ratchet.
And the visuals do go with the music, if she looked less edgy THEN she'd be starting to be another basic rapper.
Her whole thing now is the same as what Marilyn Manson did in the 90's, weird looks/visuals and accesible music.
It will work eventually you'll see, she has the Sia assisted single coming out in the summer so I bet they'll start pushing her then.