Macklemore is bombing hard, the pop audience left him as soon as he ran of hits and he didn't build a fanbase. Other white rappers who hadn't have 1/10 of his mainstream success matched these #s: like Logic, who moved with his last release 115k the first week, Mac Miller with 75k and he'll be barely ahead of Machine Gun Kelly who is black-listed by radios & publications
SATURDAY 2/27: NEW RELEASES: THE 1975 DON'T sleep The 1975 will win the battle to rule next Friday’s sales chart, with Adele likely #2. Things may be closer on the SPS chart, but Adele will have to stay relatively flat in order to challenge.
The U.K. band’s laboriously titled, saucily un-capitalized I like it when you sleep, for you are so beautiful yet so unaware of it sits at #1 on the iTunes album chart, followed by fellow debut This Unruly Mess I’ve Made by Macklemore & Ryan Lewis. Kelly Clarkson holds the #3 spot, with Adele currently at #4. Stay tuned for updates; in the meantime, here’s how the week’s top two debuts are shaping up:
The 1975 (Dirty Hit/Interscope) 90-100k album, 95-105k SPS
Macklemore & Ryan Lewis (Macklemore) 45-55k, 50-60k
She's in an even worse career condition, even more hated, less likely to get another hit, and on top of that her last album didn't even sell half of what Macklemore's last album sold so
How did Macklemore fail to match his pre-breakthrough first week sales? Downtown was a moderate hit, he had some decent promo, he had buzz back when the "era" was starting out... How?
The album isn't very good tbh, but the fact that he didn't even reach 70k is shocking to me.