Y'all are a mess, always dying to hear a SCRAP of info from Britney/Rih/Gaga/Beyonce but somehow Iggy is bad for keeping her fans in the loop? and if she gave any other explanation you'd drag her anyway it's so monotonous.
How is she a hot mess for keeping her fans in the loop?
A hot mess is when an artist keeps her fans in the dark for three damn years and tries to make up for it with some botched, anticlimactic Samsung campaign.
why shoot a video for a buzz track? waste of money
It's true, she just had a creative vision for it. And I guess her team was expecting a bit more hype, but that's what happens if it's not on vevo or iTunes. Plenty of artists have had videos for buzz tracks so I don't think it was an unreasonable request.