Mariah is bigger on video streaming, on-demand streaming, and social media which are all used mainly by the 90's-00's generation today. In addition, AIWFCIY reaches the younger audience and is more timeless (as in still relevant, loved, and consumed decades later) than Madonna's discography.
& personally, I see Mariah brought up, and listened to by peers more today.
Quote:
Originally posted by Luxas
Mariah followers on Instgram: 2,4m
Madonna's followers on Instagram: 4,6m
Instagram's biggest demographic - users 16-25 years old
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Twitter:
Mariah - 15.6M
Madonna - 974K
Facebook:
Mariah - 20M likes
Madonna - 18M likes
VEVO:
Mariah - 867M
Madonna - 616M
Twitter, Facebook, VEVO > Instagram.