There is no such thing as a non-eventful hit song. There are always parodies, covers, flashmobs for almost every hit song, so they leave an impact by default
also dont forget that clear channel radio promo during its first week
During its first day and a half you mean. If it was a radio deal for an entire week like you claim, its rolling effect would have lasted more than 1 day
Not when it's still the #1 song in the world
Not when it went #1 for 2 weeks without being available on spotify
Not when it collected 18.2 M US streams from youtube in its 1st week
Not when it has the biggest sales week of 2014
Not when celebrities are posting videos of them dancing to it