I didn't think he could get anymore desperate after completely changing his sound, but he did. I mean Ludacris? REALLY?!
His change in style isn't really that surprising to me as he always came off as a guy who was really into R&B just by the way he talked about his favorite artists and the way he sang. His demeanor atleast IMO hasn't really changed I just think he's finally getting to release music that he actually likes and is passionat about but I do think some of his lyrics on the new album are a little desperate in the "i'm an adult now take me seriously" kind of way but they're all ridiculously catchy. He has a lot of potential hits on that album and hopefully he'll get another single after this one.
I also don't think he's desperate because he did a song with Luda. Luda isn't really as huge as he used to be so if he really was desperate for a hit he should've gotten someone better.
Ludacris will ruin this song (even though I'm not too fond of it yet.... i still think It's Over didn't get the attention it deserved.... that song was killer)