Quote:
Originally posted by BlazingLovatic
One of the reasons why the UK has such monster sales for a country of its population is because the lack of OA/OS. The last time record labels tried OA/OS literally every single flopped, apart from Jessie J's price tag.
Nicola Roberts' debut single was top 10 in the Midweeks chart, but before radio stations had even had the chance to playlist it, the song was down to #27 in the official chart, and that lead to a lack of airplay and sales.
The Saturdays' single Notorious also suffered a similar fate, despite them being an established act. It debuted at #8 in the first week, but due the lack of radio airplay it only spent 1 week in the top 20.
OA/OS is a disastrous move, and it only works 10% of the time. If the record labels did OA/OS they'd be forced to revert back to the pre-order formula when even their biggest artists flop.
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That's because UK radios are awful at adding songs to their playlists though, if everyone does On Air/On Sale they wont be able to do what they normally do and wait 2 or 3 weeks after the songs premier before adding it to their playlists. It killed the one or two single releases that attempted it, but it can't kill every single one if they all did it all the time. The addition of streaming will also make songs seem more relevant for longer and so will encourage radios to pick up the songs whereas before they would've saw it peak and plummet in its first two weeks and wouldn't have bothered adding it.
The only difference the 6 weeks wait makes is that sales are artificially inflated to look better than they actually are, no one's gonna look at a song and say "Oh, I would've bought it, but it came out 5 weeks ago so nah. If only there were 6 weeks beween the radio release and digital release.
" Songs will sell the exact same, but it'll be spread over a wider period of time.
It works in every single other country, it will work here too. I didn't know people were happy with being the very last country in the world to get any new release.