This whole album era was so screwed. It should've gone like this:
*“Heart Attack” (February 2013 - May 2013) - release it to radio and iTunes on the same day in late February 2013, with an iTunes store banner + a 7-day radio deal. Perform it at the kids choice awards and on some daytime/late night TV programs. Maybe a little radio station promo tour to promote the song.
*“Made In The USA” (May 2013 - August 2013) - release it to radio in late May 2013, right about when "Heart Attack" is dying. Perform the song at the Billboard Music Awards. Release the video in late June, and then have Demi perform at a major TV station’s (CBS/NBC/FOX) 4th of July televised parade/celebration + on GMA in mid-July + the Teen Choice Awards.1 or 2 more TV performances, and that’s a wrap.
*“Without The Love” (August 2013 - November 2013) - release it to pop radio in mid-August 2013, after a MTV VMA performance. Release a music video in late-September. Perform it on Jimmy Kimmel and maybe one more show afterwards, but other than that nothing else really.
*“Neon Lights” (November 2013 - February 2014) - release it to radio in mid-November 2013. Perform it at the MTV European Music Awards, the American Music Awards, and X-Factor US (with a music video release on the same day/episode). All that promo is all the song would need tbh.
*“Nightingale” (February 2014 - June 2014) - release it to radio in early February 2014, following a performance at the Grammy awards. a simple music video release 2-3 weeks later, and a performance on Ellen in mid-March/April. Maybe one more talk show performance.
*“Really Don’t Care” (June 2014 - September 2014) - release it to radio in June 2014. Perform on late night shows + the Today Show/good morning america. Release a peppy cute fun video in mid-July, and put a wrap on the Demi era.
Maybe release "Two Pieces" as the 7th and final single in September, with a promotional plot of late-night TV performances, and a music video in October 2014. Take a break, and release a new lead single in May/June 2015.