ATRL Contributor
Member Since: 8/8/2008
Posts: 21,933
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Quote:
Originally posted by Commando
Born This Way was the most hyped up song in recent memory, it was everywhere, the Madonna comparisons got it even more exposure, Gaga herself performed it 2 days after it premiered at the Grammys. Of course it was gonna sell 400k.
Applause is going great WW despite it being announced 3 weeks ago, having no promo besides an iTunes banner, having no radio deal (it really didn't because it was rushed out so quickly, a couple of stations like Z100 played it on the hour for a couple of hours), no lyric video, no music video, no TV interviews.
Hopefully Applause is a slow-burner like Bad Romance and stabilises and climbs steadily, being 2 behind a planned release from America's sweetheart coming off her biggest era to date isn't a bad thing, anyone (besides Taylor) would be 2 behind Katy right now.
The fact that it's 1 all over the world and Top 5 in every major market (the song holding up well right now, not dropping as of yet like a rock like Judas did after a similar amount of time), despite the circumstances is a testament to Gaga.
Radio is saying it's getting positive reactions, a great thing after the BTW era mess.
Yes, Gaga did damage her brand in the US, but the fact that she's holding at 2 right now is pretty good.
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I don't think Katy is America's sweetheart...that's Taylor swift. Your post makes a lot of sense though.
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