[Giacobbe]

But what happens next year when Gaga and Brit show but the ratings dip again, what will the excuse be ?

[PurrKaty]

This year they not had Katy and Rihanna. Last year they had Adele, Beyoncé, Lady Gaga, Britney, and Katy Perry. Did Rihanna go last year too? They definitely need more than just 2 of the pop queens and not on a presidential thing

[Hollywood.]

[MonsterMosama]

Is anyone honestly truly from the bottom of their heart surprised? Anyone? I'll wait.

[Gui Blackout]

.....

Joe Adalian ‏@TVMoJoe
Just got MTV release. Numbers correct. And, um, the social media numbers were sick, yo. #sothereisthat

Joe Adalian ‏@TVMoJoe
Last year's show also went from 9-11, with presumably higher HUT levels than this year's DNC-tweaked 8-10 sked. Still: They got Barack'd

[Elvenpath]

they deserved it! It gets boring and boring year after year.

[Deemy]

Originally posted by JessieJHeartbeat

If Jessie attended that would have got way more UK viewers tbh. I reckon it would have averaged around 7M WW.

[Retro]

Even lower than we thought!?

[RCL]

shoulda hired britney and gaga tbh.. and move it back to NEW YORK

[MP2K]

Welp.

[ifyouseekLEM]

- No Britney
- No GaGa
- No Beyoncé
- No Justin Bieber

- Premiered on Thursday
- Moved up start time an hour earlier a week before the show
- Aired against the Democratic National Convention
- Zero hype

[ElectricFrancis]

Pressed souls now blaming the day it was aired.

Please stop

[Gabriel_Spears]

Originally posted by conseeded

Gaga wasn't there

that's actually a good thing


So many newcomers performers... 1D, Frank or whatever his name is ..besides its bad host... so many mistakes... but it was definitely better than 2010 VMA.

[Andre]

Not surprised. Too much commercials, lack of good performances. I mean.

[Loghen]

Originally posted by supaspaz

What do you expect when the show is on a Thursday night against the DNC with no real stars in attendance?

This. No fanbase can really claim all the difference from last year's ratings was because their fave wasn't there.

[Demiboyx]

I thought Rihanna was the biggest popstar out there, she sure did pull in the views

Ain't that right navy?

[Nicole]

Ouch!

[Gui Blackout]

Joe Adalian ‏@TVMoJoe
The most awkward stat for MTV: This year's BET Awards outrated it. BETs 7.4M. VMAs 6.1.

[JessieJHeartbeat]

Originally posted by Rigalo

It's because it was on a Thursday night. No one from my school watched last night and they all said it was because it was a weeknight and they didn't know. Plus Rihanna and One Direction were the only super relevant performers. And I guess Wayne.

[Chickenchiki]

Damn