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Member Since: 5/27/2016
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Quote:
In October 2015, numerous journalists speculated that other musicians had pushed back their albums in order to avoid chart competition with Adele; artists such as Justin Bieber, Sam Smith and One Direction all did this so that their sales would not be affected. Columbia Records shipped 3.6 million physical copies of 25, across the United States, making it the most CDs shipped for a new release since the shipment of 4.2 million copies of NSYNC's No Strings Attached in 2000. One million copies of 25 were shipped to UK retailers, including HMV and Tesco. Ian Topping, chief executive of HMV, stated that the company had a great start with the album and sales had exceeded their expectations, continuing to say it was their "fastest selling album for many years."
Following the album's release, journalists reported that 25 was able to encourage the public to return to buying physical copies, compared to streaming. Adam Shewin of The Independent stated that "25 sent casual purchasers back to the remaining physical stores and may even have introduced a new generation to the delights of ownership."The album was described as saving the music industry, which was seeing dwindling profits with downloading and streaming as the popular methods of music consumption. The album was also noted for boosting sales of retailer Target, which sold the extra track edition of 25, during Thanksgiving and Black Friday. Target Chief Executive Brian Cornell stated that 25 was "the biggest release we've ever had — this is going to break all the records for us" and that "the combination of Adele dropping when it did, the weekend before Thanksgiving, really helped bring in people".
The album's first day sales in the US were 1.49 million, averaging at 62,000 copies per hour, and 1,000 copies per minute, while on iTunes, 25 sold 900,000 copies on its first day becoming the fastest-selling album in iTunes history. The album sold more copies in the US in its debut week than the previous number-one albums had sold in the previous 22 weeks combined. Additionally, it sold more copies in its first week than any album sold in an entire calendar year in three recent years (2008, 2009, and 2013). 25 sold more copies in the US in its opening week than the next two best-selling albums of the year combined (Taylor Swift's 1989 and Drake's If You're Reading This It's Too Late, which combined to sell 2.885 million copies in 2015). 25 sold more copies in its first week than the next two fastest-selling albums by female artists combined–Britney Spears's Oops!... I Did It Again, which sold 1.319 million in its first week, and Swift's 1989, which sold 1.287 million in its first week.
It was stated by Billboard on 5 January 2016 that in 2015, overall album sales both digital and physical experienced a 6% decline compared to 2014. 25 is credited to having eased the decline of the continuing downfall of album sales. It was also noted that if it was not for the success of 25, the 6% decline would have been 9% as the album made up 3.1% of the entire album sales total of 2015.
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How exactly did Lemonade have more impact than 25?
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