I'm so tired so tired of saying this, but Def Jam are stupid.
There are currently 2 Rihanna songs charting high on Airplay, combined they are over 200M audience impressions. There's also a third Rihanna song (WTC) trying to break through, and they release this song next week?
I mean, I like this song but I think Fly is a better song and I'm content with Nicki releasing her collaboration with Rihanna instead of the opposite.
And if they want urban appealing song, they should try Fading, which will also have more successful worldwide performance & has more Pop appeal than RM.
IMO,
Third single - Cheers
Fourth single - Fading
Fifth single - S&M
Re-release Loud in 2011, release Battleship OST in 2012, and there you go, Rihanna two years plan.