It was just handled badly, with the video being removed. I think the album also was deleted a day before the X Factor performance, only being added back a few hours before the show. There also wasn't a single EP available for Looking Hot, which probably would have made it easier to buy. Promo has been handled very badly anyway, sure they performed at the EMA's, X Factor and more. But it has been eleven years since their last album. Teenagers have no clue who they are and people who used to like them outgrown them.