Oh yeah, I forgot that the preorder was around the time of the Super Bowl. Though I thought the preorder was around 50k? Though I guess that's significant (a good ~20% of the total). However, it does make me question how much longevity the album will have.
iTunes isn't irrelevant, but it's not as important as physical sales for most artists. People like Kanye and Lil Wayne have digital sales account for close to half the total, but that generally isn't the case for non-urban artists, not even Adele.
The fact that Katy is not in the projections but they are [Interscope’s veteran Oklahoma post-punks All-American Rejects’ fourth album, Kids in the Street, is slated to do between 17-20k] is not a good sign. But she has promo on Saturday, so she may end up doing better than expected.