Bruno is actually a great entertainer, even if his shtick is getting as predictable as P!nks circus routines. Anyway, if "nobody" knows him now, then people will certainly remember him after today!
It's not a bad article actually. They're just poking fun at the fact that he's so green and already getting to play the Superbowl. Most headliners are veterans. I think some people might not know his catalog as well as the younger generation. Idk, I only know 3 or 4 of his songs I think.