Ultraviolence is still one of the best releases this year and it opened with great numbers.
If she wanted the money and wanted to sell, she knew what to do. Go the same direction with BTD, music/videos, but she reinvented herself and changed the whole sound.
Compared with Adele, 19 and 21 are continuation, sound wise and more sweet, more reaching to the gp, so I guess that's why Interscope wanted Adele's producer, so she can reach everyone in the GP.
Whatever makes her happy, tho.
(I care for the sales, Lana )