Image: No horns, no "surreal mole", no uglyfying herself up on purpose, it just turned people off.
Promo singles: Government Hooker and Hair. Release these in December 2010. Government Hooker released mid December and Hair released around Christmastime.
1. The Edge of Glory. January-March 2011. Obviously had hit potential and with all the hype surrounding this album, it would've gone number one, not only because it was the lead single but because it's a genuinely good song. Do the video with Joseph Kahn. No self directed videos the entire era.
2. Marry The Night. April-June 2011. A good song that got the ****** end of the stick because it was released last and after damage had already been done. No long video with in depth story. Inspirational video instead. Release album late April/early May.
3. Born This Way. July-September 2011. Summer single. Brand new video concept that doesn't include sci fi references or anything like that.
4. You and I. October-December 2011. Makes sense as a Fall single.
5. Scheisse. January-February 2012. Not actually sure how this would do as a single, but it's a fan favorite so why not. Make a high fashion music video, promote in Europe a lot because I feel it would do better there then in the US.
Start tour in January 2012 and end next December/January. Start tour in US first. New album Spring 2013 like planned.