[Samuel]

Katy is the greatest singer of all time. I'm so glad Google recognises this.

[goldsoundz]

Originally posted by renanmarcal

That's why she's interacting so much with the fans on Twitter now
Tweet #THISISHOWWEDO and get a RT or a fav



She knows the tea

Exactly. Guerrilla marketing is smart. She knows what she is doing.

[Kayzan]

Originally posted by goldsoundz

Let's be realistic: matching the peak of "Birthday" would be great as long as album sales don't drop drastically. A few remixes will be serviced to radio, but none so far come close to the radio-friendliness of the Cash Cash remix of "Birthday." If you put out a dance remix (as opposed to the same song produced by the same people and featuring a rapper), publishing credits for the original writers and producers are greatly diminished, so there's much less incentive on the artist's part to want to push it as the primary vehicle for the song. Of course, radio could take a remix, run with it, and stop playing the original, but that doesn't happen often with dance remixes.

Most of her core audience already has the album, so the song itself--as opposed to the artist's goodwill she has built up based on prior singles--needs not only maximum exposure via airplay and streaming, but also to appeal to an even broader demographic than usual. The song is going to need all the purchases and streams it can get from casual and non-fans to be a hit. Since there wasn't an early surge in downloads after the video release, airplay is even more crucial, so good radio research (callout and MScores) will be much more important for this single than the last.

Will the radio adds on 08/12 be satisfactory? Cause the song is gaining a few spins right now and the audience is a misery...

[SilencePlease]

1 week for August 12th, the good memories

TIHWD video still slays me

[Nialler]

Originally posted by SilencePlease

1 week for August 12th, the good memories

We should worthily celebrate that anniversary Get ready.

[Pauly]

Originally posted by SilencePlease

1 week for August 12th, the good memories

TIHWD video still slays me

Can't believe it's almost been a year. Such an iconic day.

[renanmarcal]

Originally posted by goldsoundz

Exactly. Guerrilla marketing is smart. She knows what she is doing.

But the add dates are still so late, I don't get why they are doing like this

[The Governor]

133. Katy Perry - Birthday (+6)
685. Katy Perry - Birthday (+20)

oop. Looks like its time to
start popping your perignon sistrens

[Jackson]

Is it birthday's spring awakening??

[gustavo.]

Radio is not here for This Is How We Do. It wasn't officialy released but we all know they would be playing by now if the public wanted.

I'm just sad she's gonna lose her record of consecutives Top 10 on Pop.



The video is great and all but what the heck was Capitol/Katy thinking. Should have released Legendary Smash with a epic VMA performance. Worst case scenario, at least she would flop with dignity not with this trash song sorry.

[renanmarcal]

Originally posted by GotSkill

Is it birthday's spring awakening??

It's not the Second Coming, it's just a entertainer buzz single

[renanmarcal]

Originally posted by gustavo.

Radio is not here for This Is How We Do. It wasn't officialy released but we all know they would be playing by now if the public wanted.

I'm just sad she's gonna lose her record of consecutives Top 10 on Pop.



The video is great and all but what the heck was Capitol/Katy thinking. Should have released Legendary Smash with a epic VMA performance. Worst case scenario, at least she would flop with dignity not with this trash song sorry.

At least the video is good

[BowDown2]

Current iTunes position?

[gustavo.]

Originally posted by BowDown2

Current iTunes position?

Below Dark Horse.

[Ferst]

That remix is trash. No one uses that type of music anyway so i'm not expecting a big effect.



And i'm surprised they haven't announced her VMA performance yet.

[SupahBass05]

Well no offense to Katy and her team but isn't that why you pick a strong enough single to stand on its own rather than one that was kinda obviously gonna need promo? I mean, LL and WoA are much stronger choices than TIHWD. There's. I way you can argue otherwise.

[Nux]

Originally posted by gustavo.

Below Dark Horse.

And Birthday

[Ferst]

Watch her perform at the TCAs instead.

[loveforkaty]

Almost 12 mill😍

[Reaper]

Mess