Quote:
Originally posted by MakeAWay
Oh I see!
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Hot Adult Contemporary (HAC) is a smaller format than CHR, but still has decent AI numbers and can impact sales, so it's still important. The audience for HAC is older than the audience for Pop, plays a lot of the same type of music as Pop without the most rhythmic stuff (generally there is little to no rap to be found on HAC) and is more likely to play ballads or what would be classified as "light" rock than CHR. It's also a slower moving format than CHR, and anything that goes to the top 5 on CHR is all but guaranteed Top 5 on HAC unless it's straight up rap. There's a LOT of crossover between these charts.
While most
rhythmic stations' playlists comprised that mentioned above, some tend to lean very urban with current hip-hop, urban pop and R&B hits that gain mainstream appeal. Rhythmic contemporary is usually the music played at clubs and school dances. They will not play music with a harder rock sound or songs that sound too adult for their taste, leaving those songs to the conventional top 40 stations. This genre of music rarely uses any songs that included a significant amount of guitars and acoustic drums, making more exclusive electronic and digital instrumentation. The guitars that might be used is a semi-acoustic guitar or acoustic guitar. More recently, Electropop/Auto-tune singles have become the primary source of the station's playlist as several stations have started to move away from the heavy amount of Hip-Hop tracks that made up the format.
Most of its core listeners makeup a multicultural mix of African-Americans, Hispanics, Caucasian Americans and Asian-Americans, that include a core group of teens, young adults (mostly 18-34) and young females in which most listeners live in or close to a major city or in some urban based town.
